Setting up an online school - Part 12: Hiring process - interviews

In this blog I will continue on the hiring process concentrating on the interview process. Ok, last time Setting up an online school – Part 11, I covered some aspects of hiring people and this time I want to talk about sifting through applications and the interview process. Now, in…

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Gus Worth is a highly experienced writer and educator having worked in universities for nearly 20 years and being first published at the age of six. Currently in the English department of the American University in Bulgaria, he also writes extensively for the web and in print for many companies. He has a particular love of online teaching and enjoys helping teachers take their first steps in the exciting world of the future where you can connect with, and help students develop, all over the planet.
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Teaching a foreign language for specific purposes - audiences and materials

This article presents two aspects of foreign language teaching for specific purposes: the audience, which is distinctly different from that of an ordinary language class, and the availability of materials, which greatly affects the style of teaching. Currently, foreign language teachers are able to find any kind of resource and material that…

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Emanuela Svilarova is assistant-professor in French as a foreign language at Sofia University "St Kliment Ohridski". Her activity includes classes for beginners up to Advanced - B2 levels, and classes in French for specialized domains - humanities, economics. Apart from language teaching, her fields of interest include French and Bulgarian contemporary literature and comparative literature. She has participated in the creation of textbooks for high schools of intensive French classes, the handbook "Laughter in class" and in various teaching- and learning-oriented projects.
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10 tips for building a successful email marketing campaign for your online course

In our first article about email marketing we spoke about choosing the right platform, creating your email list, and the types of email campaigns you can use. Now we will go one step further and point out how you can build a successful marketing campaign in order to sell your…

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Tsvetelina Hristova is a marketing communication expert with over six years of professional experience. Her main focus is Digital Marketing and Brand Management. She has worked on diverse digital projects in the educational, entertainment and travel sectors. She has experience in managing marketing strategies and campaigns in Facebook, Google AdWords and MailChimp. Her passion is travel blogging.
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Setting up an online school - Part 11: Hiring staff

In this blog I will go through probably the biggest operation after setting up- hiring your first staff. I will talk about do you really need someone, how to vet them and who to hire. Hiring staff is always a big question. It adds a whole other layer to what…

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Gus Worth is a highly experienced writer and educator having worked in universities for nearly 20 years and being first published at the age of six. Currently in the English department of the American University in Bulgaria, he also writes extensively for the web and in print for many companies. He has a particular love of online teaching and enjoys helping teachers take their first steps in the exciting world of the future where you can connect with, and help students develop, all over the planet.
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Why you should think about branding your online course - Part 2

Your online course is your brand. It’s all about consistency and visual messages. Once you have a clear idea about the type of brand that you would like for your online course, you can start creating the details that will distinguish your presence as an online teacher. The idea behind…

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Tanya Ilieva has strong experience in journalism, advertising, creative copywriting and digital marketing. She has a PhD in Graphic design from Faculty of Journalism and Mass Communication in Sofia University “St. Kliment Ohridski”. Some of her creative works in advertising has been rewarded both in Bulgaria and abroad. Her fields of interest include: philosophy of language, semiotics, visual metaphors, linguistic.
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Why you should think about branding your online course - Part 1

Corporate identity sells. Since you are trying to offer your knowledge through an online course, it is a good idea to think about branding your e-learning materials. Here are several things to consider before starting to create your course and trying to turn it into a brand. The Benefits Corporate…

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Tanya Ilieva has strong experience in journalism, advertising, creative copywriting and digital marketing. She has a PhD in Graphic design from Faculty of Journalism and Mass Communication in Sofia University “St. Kliment Ohridski”. Some of her creative works in advertising has been rewarded both in Bulgaria and abroad. Her fields of interest include: philosophy of language, semiotics, visual metaphors, linguistic.
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Setting up an online school - Part 10: Initial problems 2

In this article I will continue talking about dealing with the initial problems in setting up an online school, going through several areas such as time management, given the 24 hours expectation of the web, hiring staff and checking qualifications and work record. Problems with time Now, I want to…

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Gus Worth is a highly experienced writer and educator having worked in universities for nearly 20 years and being first published at the age of six. Currently in the English department of the American University in Bulgaria, he also writes extensively for the web and in print for many companies. He has a particular love of online teaching and enjoys helping teachers take their first steps in the exciting world of the future where you can connect with, and help students develop, all over the planet.
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Setting up an online school - Part 9: Initial obstacles

This time I will talk about the initial problems you will encounter in setting up or making the transition to online teaching.  Last time “Setting up an online school – Part 8“, I talked about marketing and what to expect at the start with a concentration on a one-person operation…

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Gus Worth is a highly experienced writer and educator having worked in universities for nearly 20 years and being first published at the age of six. Currently in the English department of the American University in Bulgaria, he also writes extensively for the web and in print for many companies. He has a particular love of online teaching and enjoys helping teachers take their first steps in the exciting world of the future where you can connect with, and help students develop, all over the planet.
VEDAMO Virtual Classroom
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Learn about the benefits of VEDAMO Virtual Classroom and Learning Management System. Find out how VEDAMO can meet your needs.
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How to master the visual design of your online course - Part 2

The proper use of visual elements helps to easily convey complex topics, provides a uniform, consistent look to a course, and reinforces an organization’s brand identity. Even though visual design is not only about images, they remain the focus when designing an online learning course. Design That Makes A Difference…

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Tanya Ilieva has strong experience in journalism, advertising, creative copywriting and digital marketing. She has a PhD in Graphic design from Faculty of Journalism and Mass Communication in Sofia University “St. Kliment Ohridski”. Some of her creative works in advertising has been rewarded both in Bulgaria and abroad. Her fields of interest include: philosophy of language, semiotics, visual metaphors, linguistic.
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Learn about the benefits of VEDAMO Virtual Classroom and Learning Management System. Find out how VEDAMO can meet your needs.
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